Service
Marketing and branding consultancy.
Brands that people notice, remember and act on. We build strategy, identity and campaigns for MNCs, non-profits and start-ups across local, regional and global markets.
What we do
Brand strategy and positioning
Sharpen who you are, who you serve and why you are different.
Go-to-market and customer insight
Market and customer insight that points the plan at the right audience.
Campaign development
Integrated campaigns across press, social, search, video, email and events.
Digital experiences
Websites, microsites, tools and interactive pieces that carry the brand.
Marketing technology and AI adoption
Practical use of AI and martech to make teams faster and campaigns sharper.
Selected work
Prudential
What’s Your Number?
A retirement sub-brand built with the product marketing team, from the logo to collaterals to a web calculator for agents. Six months of creating and testing.
Adopted by Prudential North Asia and South Asia after the Singapore launch.
Habitat for Humanity Singapore
Bare Your Sole
A look and feel and the line “if you care, go bare”, run across press, magazines, influencers, email, Google Ads display, YouTube and Facebook.
Registrations beat the target by over 15%.
Singapore International Foundation
Singapore Magazine, online
Picked the stories with the strongest angles and promoted them with Google Ads display banners.
From 100+ readers to 6,000, and from about 1 minute to over 6 minutes on page.
Sentosa Resort & Spa
Nature’s sanctuary
A romanticised brand built on commissioned oil paintings of the hotel’s iconic spots, plus every piece of collateral.
First Valentine’s Day campaign reached close to 90% occupancy.
SAP Asia
A marketing bureau for every vendor
The first marketing services bureau for SAP vendors in Asia-Pacific: one intranet hub, 5 languages, 11 countries, with training to onboard each country’s marketers.
Run and maintained for over 5 years.
Habitat for Humanity, Asia-Pacific
The property nobody wanted
A tongue-in-cheek brand campaign that “sold” a run-down dwelling to raise awareness across the region.
Fortune and Time ran the ads in Asia, giving regional reach.
Brands we have worked with
Questions people ask
What does INSPIRO’s marketing and branding consultancy cover?
Brand strategy and positioning, go-to-market and customer insight, campaign development, digital experiences, and marketing technology and AI adoption.
Who does INSPIRO work with on marketing and branding?
MNCs, non-profits and start-ups across local, regional and global markets. Past work includes Prudential, Habitat for Humanity, the Singapore International Foundation, Sentosa Resort & Spa and SAP Asia.
Can INSPIRO help refresh an existing brand or launch a new one?
Yes. The work starts with brand strategy and positioning, then carries through to identity, campaigns and digital experiences.
Does INSPIRO use AI in its marketing work?
Yes. INSPIRO helps teams adopt AI and martech in practical ways so they work faster and campaigns are sharper.
Where is INSPIRO based and how do I start?
INSPIRO is at 10 Collyer Quay, Level 40, Ocean Financial Centre, Singapore 049315. Talk to Sarah, our AI human, on the Contact page, email hello@inspiroconsulting.com.sg or call +65 6622 5524.
Talk to us about marketing and branding.
Start a conversation